Loblaws is a massive corporation here in Canada. Not only does the brand operate the finest grocery stores in the form of Loblaws, Fortino’s, and No Fills, but it also sells food under the guise of No Name and President’s Choice. It’s hard not to love Loblaws and take pride in it being a fantastic Canadian institution.

However Loblaws is looking to expand beyond the horizon’s of food and supermarkets, and we don’t just mean more towels and kitchenware in stores. No, Loblaws is getting really serious about competing with its new online marketplace.

The PC Express website was used to offer groceries to customers, who wanted to avoid the hustle and bustle of the stores. Well the site has been totally revamped to include Real Canadian Superstore, No Frills, Fortino’s, Independent, Zehrs, Valu-Mart, City Market, and Wholesale Club. This was done in a bid for Loblaws to compete with the likes of Amazon because you now get just about anything on the PC Express website.

“We’ve curated an assortment of products for our customers, based on the belief they are looking for the increased convenience of buying complementary products from complementary brands while they shop with us,” said spokesperson Catherine Thomas.

This move shoots Loblaws into a new stratosphere and seeks to put it on the level of Walmart, Wayfair, Amazon, and more. So you can now purchase diapers, toys, dog food, some maternity clothes, a TV, and a chair, all along with your weekly groceries.

“The opportunity is to expand beyond just that core focus and offer a wide range of products so you’re capturing more of that consumer purchase overall,” said Robert Carter, an industry analyst. So this new curated online marketplace is a great addition to the Canadian shopping scene and an alternative to shoppers across the country. Give it a shot and let us know what you think.